“Our customers need service they can count on,” said Yuichi Ishizuka, President and COO, Canon U.S.A., Inc. “We are very proud of our achievements in delivering world-class service and support. By making customer service an integral part of our business model, we are positioned to meet and exceed the changing needs and expectations of our customers.”
Key Survey Findings
Canon has made significant investments in service and support programs and operations, starting with the opening of their first call center in Chesapeake, VA in 1995. The Company prides itself on providing 100 percent in-house U.S. technical support. When it comes to call center operations, keeping all tech support calls in-house allows the Company to tightly control the quality and depth of the tech support provided. Canon maintains full control of its customers’ repair transactions, unlike other industry players that may rely on local third-party service providers to augment their service processing. This is a key differentiator for Canon and is one of the factors that allows the brand to control quick turn-around times and quality service.
About the Ultra-Fast Canon Service & Support Team
In addition to announcing the results of this survey, Canon has also launched a new digital advertising campaign that highlights the Company’s knowledgeable tech support staff and efficient service times that average 2.82 days (1.59 days for Canon Professional Services (CPS) Platinum members)1.
About the Survey
A blind survey was conducted between the dates of November 17-22, 2016, resulting in over 2,300 responses from photographers, primarily professional, semi-professional and advanced amateurs. The methodology and results were validated by a third-party expert, Dr. William Bleuel, Ph.D.