Da-Lite is the leading producer of high quality commercial and residential projection screens worldwide. With headquarters in Warsaw, Indiana and additional operations in the U.S. and Europe, Da-Lite manufactures projection screens and accessories for Fortune 500 companies, entertainment and major broadcast networks, education systems and governments around the globe.
ISE has come and gone for another year – a whirlwind four days of exhibits and demos. Chief, Projecta and Da-Lite loaded booth 2-C42 with the latest solutions, some of which made their debut.
Karen Smidt, Marketing Manager for Chief, said several products generated a lot of interest with the booth visitors. Projecta’s Parallax ambient light rejecting surface, the Da-Plex Semi-Rigid from Da-Lite and Chief’s Suspended Ceiling Projector System were all big hits.
The new Milestone.com website, which combines Chief, Projecta and Da-Lite under one site, also debuted at the show.
“The addition of the website added a new aspect to the show that was wholly about the customer experience,” said Marco Adriaans, Sr. Marketing Manager EMEA. “We showed visitors the benefits of the new site and helped them sign up with an account.”
In case you missed it or need a refresher on what you saw, here’s a run down of each brand’s offerings at ISE.
Wireline Advantage – a projection screen for large venues that uses thin steel cables instead of black drop to lower the viewing area to an appropriate height for the audience. The result is stunning with a large screen that is almost invisibly suspended at the right viewing height, leaving the architecture of the room exposed.
Da-Plex Semi Rigid – A rear projection screen that ships in a roll for ease of handling, transportation and installation.