The number of video platforms available for advertising has grown tremendously in recent years, including HD, on-demand video, broadband Internet and mobile devices. These new platforms have introduced new technologies that provide more opportunities for the viewer to engage and take control. To compete effectively, cable/MSOs and communications service providers must find a new way to efficiently manage a dynamic and complex advertising environment across multiple platforms and keep track of every aspect of the ad delivery process - while enabling advertisers to easily reach the entire breadth of available distribution platforms.
Imagine Communications’ Eclipse® (formerly OpenTV's Eclipse®) line of advertising campaign management, traffic and billing solutions facilitates the efficient execution of advertising across multiple platforms - enabling service providers to maximize ad revenues by optimizing advertising inventory management. Offering a full range of software solutions to support any size operation, Eclipse delivers lower costs and improved efficiencies over a “one-size-fits-all” model.
The functionalities provided by the products in the Eclipse family can positively impact an organization’s advertising sales bottom line through increased performance, enhanced efficiencies and improved productivity of a service provider’s sales organization. What’s more, it enables service providers to more effectively market their products to the right customer and offer advertisers greater value for their ad dollars.