Broadcast Management Solution for Small and Mid-Sized Broadcasters
As your television business grows, it is important to support your operations with solutions that enhance your efficiency and your image, providing full oversight of your business and enabling you to deliver quality services for your viewers, advertisers and agencies.
Landmark™ Express is a complete, modular and scalable business solution for the management of advertising sales, planning, traffic, rights and scheduling processes of today’s growing television operations — from small start-up channels to expanding mid-sized broadcasters and sales operations. Landmark Express delivers exceptional business value, with support for multiple channels, multiple currencies and multiple languages, in a cost-effective system that enables broadcasters to drive sales revenues, control rights utilization and manage costs, while delivering productivity benefits with powerful macro and micro-scheduling features.
Get up and running quickly with a standard install and configuration
Access the system your way, in the cloud or installed locally
Manage your critical operations with a tightly integrated, affordable solution that grows as you grow
Deploy the complete, integrated solution, or leverage individual sales or scheduling modules to meet your TV sales or scheduling needs
The Landmark Express Advantage
Landmark Express enables you to leverage the world-class power of our Landmark™ Sales, Rights and Scheduling solutions for your own sophisticated, yet smaller professional operations — with lower TCO and a simplified configuration. The system provides the tools needed to automate and manage your daily operations, allowing you to focus on the business of broadcasting and sales. Modular options allow you to grow capabilities as your business grows through licensed upgrades and without additional data migration requirements.
Focus on Growing Your Business
Traditional business applications can be complicated and expensive to operate. Landmark Express features a cloud-hosting option that allows you to focus on managing inventory, optimizing your sales and managing your rights and scheduling needs, without having to become an expert in configuration, testing, security, back-ups and updates. The shared infrastructure of Landmark Express Cloud lets you pay only for what you need, and upgrades happen relatively automatically. For broadcasters with bandwidth constraints or looking for a simple, on-premise configuration, Landmark Express is also available as a locally hosted solution.
The Landmark Express solution’s modular design automates all of your key business workflows.
End-to-End Sales and Channel Management Features
Multi-Channel and Multi-Language
Modular Components with Upgrade Bundles to grow capabilities along with your organizational needs
Sophisticated, Flexible User Interface, enabling users to customize the way they see the system and data
Support your operations with a suite that enhances your efficiency and your image, providing full oversight of your operations and enabling the delivery of quality services for your advertisers and agencies:
Rights and Scheduling
Billing and Finance
In today’s competitive sales environment, Landmark Express provides the right tools to enhance your sales operations with key customer insights, and gives management instant visibility to campaigns, revenue and more. Landmark Express is equipped with proven, scalable tools for media sales that provide the flexibility to manage your airtime throughout a campaign. The system delivers real-time avails inventory and sophisticated spot placement that optimizes your inventory and allows you to sell more.
Create and Deliver Efficient Ad Sales Campaigns covering commercials, promotions, sponsorships, barter and more
Manage and Allocate Commercial Copy Automatically to minimize operational costs and maximize buyer satisfaction
Increase Ad Revenue with efficient inventory management and comprehensive business data insight
Control Operational Costs and Increase Efficiency with tools to automate the sales and traffic process
Gain a Competitive Edge with simple navigation and rich, dynamic real-time reporting throughout
Work seamlessly across Landmark Express modules to create a comprehensive, integrated business system encompassing sales, scheduling, rights, traffic and billing
Rights and Scheduling
As a small or medium broadcaster, you know that your size doesn’t necessarily correlate with a small or medium level of operational complexity. Operating dynamic schedules across multiple markets and platforms with varying regulatory requirements requires a system that provides deep visibility into your operations and total operational control. Landmark Express provides everything you need for planning and scheduling in a workflow-oriented solution. Create single or multichannel presentation schedules combining program content, interstitials, commercials and promotions into a comprehensive, frame-accurate playlist.
Manage linear schedules to create the perfect presentation
Prepare for the future with extensive Planning Grids
Control the playout schedule with hands-on scheduling of promos, commercials and all interstitial events
Connect with your operations with simplified EPG Export, and included ADC Playlist & As-Run schedules
Gain key operational insights with comprehensive data analysis tools
Manage regulatory obligations with advanced reporting and business rules compliance
Share rights contracts across channels or platforms, and track rights to content during scheduling
Take advantage of seamless integration across Landmark Express to share scheduling data in real time among programming, sales and traffic
With full visibility over your inventory and schedule, Landmark Express gives you the tools to make the best sales and scheduling decisions, and create the on-air schedule you need for the perfect presentation of your channel, enabling you to maximize your airtime and increase revenue.
Integrate directly with Playout Automation to avoid rekeying and improve communications with Master Control
Save time and money with easy-to-use decision support tools and reporting
Manage single channels and multichannel environments , aligned to organizational objectives
Provide reliable, auditable control with comprehensive as-run reconciliation
Billing and Finance
Increase efficiency and productivity, and improve decision-making with the right tools. Landmark Express provides simplified finance and billing tools designed to grow revenue while providing the visibility to ensure long-term profitability.
Improve your bottom line and maximize your content rights usage with tools to track and utilize the scheduling of all paid and free plays
Track the flow of money with straight line amortization rules and tracking of payment schedules
Realize new levels of efficiency and sales and management visibility through comprehensive billing features that operate seamlessly with sales and traffic.
Landmark Express in the Cloud:
Landmark Express in the Cloud frees you from the traditional tasks of managing your Landmark Express system, while delivering increased functionality that protects your business and maximizes your flexibility. Deploying in the Cloud allows you to focus on the business of broadcasting, without needing to become an expert in configuration, testing, security, backups and updates. All system administration and technical support is handled in the cloud environment, with your users accessing the system using the web. You’ll have improved flexibility to launch new channels, scale to handle new content and deliver cross-platform services.
Landmark Express On-Site Deployment:
Landmark Express can also be deployed in your own IT environment, enabling on-site operational management in cases where Internet bandwidth is not widely available, or to match company IT or regulatory practices. Specifications for local installations are available on request.
Simplified configuration and standardized workflows leverage the benefits of our Enterprise-level systems —without complex IT decision-making or significant capital investments.
A simplified, modular approach allows broadcasters to make the leap from manual processes, or decentralized, poorly integrated systems to Landmark Express, with the option to add bundles of functionality — without changing underlying systems or architecture — as business needs expand over time.
Landmark Express can be deployed in the Cloud or locally, for complete installation flexibility.